Blog
Dispatches from the road between shelters and sofas — how rescue transport actually works, what breaks, and what we are building to fix it.
Using AI on Adoptable Pet Photos and Bios: A Policy You Can Copy
AI can help you post better pet photos and bios. One question tells you when an edit has gone too far. Would an adopter who meets this pet feel misled?
Kip Meierhofer · · 5 min read
Rescue BusinessHow to Adopt a Rescue Dog Online — A Step-by-Step Guide
Everything you need to know about adopting a rescue pet online — from finding the right rescue to bringing your new dog home.
Kip Meierhofer · · 12 min read
Rescue BusinessWhy We're Building Wag On Home
Six years of fostering in Memphis taught us what every rescue already knows: heroic people are running on broken tools. So we're building better ones.
Kip Meierhofer · · 4 min read
Rescue BusinessHow Rescues Build Trust Before an Adopter Asks
Scammers have made adopters suspicious. Here's how real rescues prove they're real — with a 60-second video, adopter reviews, and a trust profile that does the work before anyone has to ask.
Kip Meierhofer · · 6 min read
Rescue BusinessWhat Kind of Rescue Dog Is Right for You? A Lifestyle-Based Guide
Forget breeds. The best dog for you depends on your actual life — your energy, your space, your schedule, and who shares your home.
Kip Meierhofer · · 7 min read
Rescue BusinessWhy Rescue Transport Is Still Stuck in 1999
Enterprise logistics solved this in the 1990s. Rescue transport still runs on spiral notebooks and forty-person group texts.
Kip Meierhofer · · 5 min read