Built by people who've lived that gap and know there's a better way.
Rescues are the heroes of Wag On Home. We build tools that amplify the people getting pets home — starting with transport coordination and expanding into adoption support.
Why We're Here
Rescue transport runs on notebooks and group texts. The coordinator keeps a paper list of dogs, adopters, addresses, stops. One wrong weight, one mismatched pairing, one forgotten detail, and there's an issue. Meanwhile, the group text has forty people — the driver, every rescue owner, every adopter — with relevant questions buried under noise while the driver needs to stay focused on the road.
Pet adoption isn't much better. Adopters browse photos, submit applications into a black hole, and wait — often never hearing back. Fosters, who know the pet best, are rarely part of the decision. The people who could make the best matches are locked out of the process.
We saw this up close. We lived it. And we knew there was a better way.
What We Build
Transport coordination that replaces the notebook and the group text with one structured record — every pet's weight, paperwork, crate size, and handoff details live in one place. Every party sees exactly what they need, and nothing they don't.
Adoption support that puts fosters at the center. Best Chance Studio™ coaches them on presenting pets in their best light. Live Hours lets them meet adopters over video — from the foster home, on their schedule. The person who knows the pet best drives the adoption.
We're not replacing the people doing the work. We're giving them the tools they've never had.
Who We Are
Kip Meierhofer
After leaving the corporate world, Kip ran a dog daycare and boarding facility and realized he was at home in the dog world. He loves talking dogs with people, and has learned to help with dog behaviors and training. His specialized role in the rescue is leash training.
25 years building enterprise systems at a large financial institution. Fostering since 2019 — eight dogs of his own and hundreds fostered. He watched rescue transport and adoption processes operate like it was still 1999, and knew the infrastructure was the missing piece. Pet adoption should feel like Amazon, not Craigslist.
Michele Meierhofer
Michele has developed a specialized role in the rescue — she's a puppy expert. While that sounds adorable (and it is!), Michele has had to develop medical expertise in handling sick pups, and her recovery rate from serious issues is truly incredible. Her catchphrase for any tough issue in the rescue is "We'll figure it out!" — and they do.
20+ years of marketing leadership and, quite possibly, the most dedicated foster mom in rescue. She coordinates daily with rescue leadership and team members, bringing insights on how Wag On Home will continually take rescues to another level.
Beth Aversa
15 years of rescue. Founder of Blues City Animal Rescue in Memphis, Beth saw the stray and abandoned dog crisis in the Midsouth and knew she had to do her part. Today the rescue supports 80–100 dogs at a time and sends 500 home every year.
It's a family effort. Her husband Patrick is up before 6 every morning caring for their dogs and fosters — clipping nails, exercising everyone, running dogs from vet to foster to transport. Beth still makes transport runs to Chicago herself when she can. And none of it works without the dedicated fosters who've stuck with the mission for years, opening their homes and hearts to dogs who need them.